DISINFORMATION AND DIGITAL TRANSFORMATION: IMPLICATIONS FOR THE EUROPEAN INTEGRATION OF NORTH MACEDONIA
DOI:
https://doi.org/10.20544/uklop.2026.629Keywords:
Digital transformation, disinformation, European integration, Digital Services Act, media literacy, hybrid threatsAbstract
Introduction: This paper explores the dynamic relationship between digital transformation and disinformation, focusing on their implications for the European integration of North Macedonia. The study addresses the increased presence of disinformation, low levels of media literacy, and challenges in aligning national digital policies with European standards.
Methods: A combined theoretical and empirical approach is applied. The analysis highlights the European regulatory framework, with emphasis on the Digital Services Act and Digital Markets Act. Empirical data are collected through media content analysis, surveys, and semi-structured interviews with citizens and experts.
Results: Findings are expected to show that disinformation, especially as part of hybrid warfare, has significant influence on citizens' perceptions. Effective digital transformation and alignment with European regulations reduce institutional and societal vulnerability. Media literacy emerges as a central factor of resilience.
Discussion: The study confirms that disinformation erodes confidence in EU integration, whereas digital transformation and regulatory harmonization enhance resilience. Media literacy proves essential, though limitations remain. Future research should extend to regional comparisons and the role of algorithms in amplifying disinformation.
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