THE ROLE OF PUBLIC RELATIONS IN THE FORMATION OF DEMOCRATIC INSTITUTIONS IN POST-SOVIET GEORGIA

Abstract

Nowadays, in the Georgian communication space, finding a term that will compete with the word PR is difficult. Field Specialists claim that society has wrongly applied this very positive, important, interesting, and useful activity, which aims to promote PR for the solution of vital interests and well-being, which is the primary purpose of PR as a field of activity. It is clear that in Georgian reality, the field of public relations is still in the process of being established as a democratic institution, the entire Georgian society does not have objective and complete information about the essence and importance of this institution, the qualifications and experience of PR specialists need improvement. The model of manipulation of public consciousness is still observed when the "desired" is far from the "real". The research about PR and the relationship of democratic institutions in the country is based on the following research methods: quantitative (internet survey) and qualitative (focus group).