PROPER BUSINESS COMMUNICATION – ONE OF THE SUCCESS FACTORS OF THE MANAGEMENT TEAM IN THE ORGANIZATION

Abstract

Starting from the importance of business communication for the success and results of the management team and the organization as a whole, the research in this paper is exactly dedicated to this issue. The subject of the theoretical and empirical research are the skills for internal and external business communication, their meaning and effectiveness for the achievement of organizational goals, as well as the ways in which they can be used and constantly improved, developed and perfected. Theoretical research indicates that communication must be a planned process with a strategic focus that defines the problem or opportunity, conveys an expected result, defines key stakeholders and develops an effective way of communicating with them, which would be timely, clear and economical. Empirical research, on the other hand, through the x²-test and the contingency coefficient, aims to show the real and practical situation in the daily and current existence of organizations, that is, to answer whether correct business communication is imperative for the success of the management team. The primary focus of the research is directed to the fact that the goal of the communication planning process is to find a model for action that will help realize the existing project or set program goals.