IMPORTANCE AND PLACE OF DIGITAL MARKETING IN IMPROVEMENT OF WOMAN COOPERATIVES

Abstract

The participation to labor force of woman is of great importance for country economy and the most important factor is cooperatives that ease women involved in economy. For that purpose, activities, facilitating services and support to cooperatives established by women, shall be carried out. As well, this is to improve for women’s economical activities and involved in e commerce, strengthen. One of leading issue faced in cooperatives is marketing for product produced or services by own. When viewed from this stand point, Digital marketing platforms provide some facilitation to product of women cooperatives regarding quality, payment guarantee, standartisation. In this study, current view of women cooperatives in Digital Market Platforms is to be revealed by model of STP (Situation-Target-Path) and to state targets and strategies followed in this platform. Digital marketing provides women's cooperatives with both visibility and product/service marketing. Some of these cooperatives have their own websites. The strategies required to achieve the volume of marketing, secure sales and awareness provided by e-commerce sites and social media platforms, which are widely preferred today, will be revealed.