CONTENT FOR FOREIGN LANGUAGE TEACHING FOR GEN Z STUDENTS OF TOURISM

Abstract

This article deals with the procedure of choosing content and suggests topics for teaching foreign languages (FLT) to generation Z students in the field of tourism in higher education, according to the action-oriented approach and specific principles for FLT at non-linguistic universities. The changeable variables for selecting themes and topics for student-centered and market-oriented FLT are assessedby a qualitative study with interviews in foreign language classes (N 87) in North Macedonia in 2021, and by global occupational needs through research of literature and online resources about current and future trends of the tourism industry, both influenced by generational characteristics. Topics like ‘Responsible travel to untouched areas’, ‘Marketing through digital Gen Z influencers’, ‘Employment in special business units for targeting Gen Zs’, are identified. Elaborated are also the additional requirements for choosing content as providing comprehensible input and facilitating tasks, involving use of digital technology, staring with one's own country.