UNDERSTANDING AND TEACHING GEN Z IN HIGHER EDUCATION

Abstract

This article deals with understanding and reaching the new generation of students in higher education and aligning to their learning styles. Presented are the results of a survey conducted with educators at the Faculty of Tourism and Hospitality in Ohrid, North Macedonia and other studies which show that behavioral characteristics of the students seem inadequate from the educator’s point of view. Research outcomes about Gen Z learning styles, also discussed in the paper, show a discordance of expectations and aspirations between educators and students due to generational differences which lead to disconnection and deficient learning outcomes. To build and apply an adequate student-centered approach, educators are required to familiarize with the characteristics of the new student generation and need guidance to optimize communication and to improve their teaching process. The article also provides directions for teaching students in higher education and for students of tourism in particular.