ADVENTURE AS POTENTIAL FOR ENRICHED TOURIST OFFER IN PELAGONIJA REGION

Abstract

Tourism development depends on the use of the available attractors, factors and values they have. Therefore, it is especially important to use the natural and cultural values ​​that in combination with other content and services are the basic elements for creation ofdifferent tourist products. Pelagonija region has good conditions for creation of attractive tourist products that can contribute to enriched tourist offer. Although some of them are already included, yet there is insufficient inclusion in the region’s tourist offer. The purpose of this paper is to present findings from conducted analysis of adventure and cultural potentials in Pelagonija related to the creation of competitive tourist products as important factors for increased tourism development. The design of the research is created to present the advantages of inclusion of adventure and culture in tourist products for the competitive tourist offer of the region as destination.