ANALYSIS OF POTENTIALS AND ATTRACTIONS FOR THE DEVELOPMENT OF CULTURAL TOURISM IN THE SOUTH-WEST PLANNING REGION OF THE REPUBLIC OF N. MACEDONIA

Abstract

This paper is the result of the conducted research activities in the preparing of a Sub-strategy for Cultural Tourism in the Republic of N. Macedonia in 2019 in which the author was directly involved. The research involved determining the current state of cultural tourism through situation analysis and valorization of various cultural tourism potentials. This resulted in specifying concrete spatial units and values that have the most favorable opportunities for active inclusion in the current tourism offer. Two types of spatial units were defined – existing and new areas which were zoned and mapped. Existing areas have the aim to enrich the current tourism offer in order to make them more attractive. New areas have the purpose for creating new tourism products and services that will be competitive. This paper examines the South-west Planning Region as the most developed in the country with the aim to promote cultural tourism development.