THE BASICS OF DETERMINANTS OF THE NEGOTIATION PROCESS

Abstract

The presence of negotiation is a constant in our lives, and according to many it represents a skill that is significant for the continuity of the negotiation process. The job of present day managers is focused on communication, and negotiation makes a great part of it. Negotiation with business associates , no matter what is the aim, the manager needs to be familiar with competitive and cooperative tactics so that he can achieve good results in negotiation. The process of negotiation is very complex and it represents one of the basic competences of successful people. The efficacy of negotiation is of exceptional importance, it has influence on business associates, achievement of the organizational goals, implementation of certain changes and excellent ideas. To the present day we need to adjust, by constant work and aspiration for progress, as well as by constant learning we can develop a progressive version of negotiation process. The aim of this paper is business negotiation and its significance in present day business world.