OPPORTUNITIES FOR DEVELOPMENT OF AGRO AND FAMILY TOURISM IN THE AREA OF LAKE OHRID ON THE EXAMPLE OF LAKE BOLSENA – ITALY

Abstract

We live in turbulent times, marked by the hope of entering a post-pandemic period and gradually overcoming the deep economic crisis caused by Covid-19. One of the most severely affected industries - tourism requires special attention. This report examines the opportunities for further development of agro and family tourism in the Ohrid region, taking into account the available advantages and disadvantages. The certain similarity of the considered territories gives an opportunity to transfer some good practices by the same way for the purpose to create a better tourist product and its management. It’s made an attempt for a comparative analysis of accommodation, food, tourist attractions and related products, through which to look for points of contact between the two regions. The author is also looking for opportunities to implement ready-made models in order to increase the competitiveness of Ohrid and the region.