CONTEMPORARY METHODS AND APPROACHES FOR TOURIST VALORIZATION

Abstract

Creating attractive tourism products for a particular clientele is a complex task for management structures in tourist destinations. In this regard, it is necessary adequately to valorize the different touristresources in order for them tobe allocated and to be put into action. There are numerous methods for valorization in tourism that are mostly systematized according to the field to which they belong (economic, social and cultural). This research derives from the results of the author's doctoral thesis on this topic. It is important to note that the empirical field research involved the use of contemporary methodological approaches. In particular, used were methodological approaches that have international validity and applicability: European Tourism Indicator System for Sustainable Destinations Toolkit (ETIS-Toolkit) and valorization of the three tourism destination subsystems: Factors, Attractors and Support Services (FAS-approach). Thesetwo methodological approaches for valorization are applied on the territory of the Ohrid tourist area.